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"Brave runs on the exact same ad model as Chrome…" You couldn't be more mistaken here. I covered the history of digital advertising and the introduction of Bra

"Brave runs on the exact same ad model as Chrome…" You couldn't be more mistaken here. I covered the history of digital advertising and the introduction of Brave's model here: https://www.youtube.com/watch?v=LsrrT502luI https://www.youtube.com/watch?v=LsrrT502luI. In short, Brave's model is largely the inversion of Google's model. With Brave, users must opt-in. Google doesn't ask you to opt-in. With Brave, user data remains on device. Google requires the remote collection of your data, as well as the broadcasting of it to third-parties. With Brave, users decide when and how many ads they will be shown. Google shows you as many as they can get away with. With Brave, user's collect 70% of the revenue for their participation. Google gives you nothing, but takes quite a bit. With Brave, Brave Software learns nothing about you, your interests, or your browsing history. Google learns quite a bit about you, harvesting as much data as they can get away with, and using it across contexts and domains.

Barrin92 5y ago
I did test out Brave a while ago and the reward system was on by default. I had to go to the settings to turn it off, and in fact this option did not sync. So whenever I installed it on a new device I had to turn it off again, and I suspect that's deliberate. I also don't think that Google shares my information with third parties, pretty sure they say explicitly they don't do that. And as to Brave's model of pooling users and preserving anonimity, isn't this exactly what Google's FLoC is? As far as I'm aware the dreaded third party cookies seem to be on their way out. I'll give Brave props for being a frontrunner on this, but that's not an inversion of Google's model, this appears to be exactly where everyone is going.
- jonathansampson 5y ago
  Brave Ads/Rewards is definitely OFF by default in Brave (I just double-checked, https://imgur.com/UIASmf4 https://imgur.com/UIASmf4). You're invited to enable it during the Welcome screen, but it's off by default. If you install Brave today (make sure you don't have an old profile sitting around in %localappdata%/BraveSoftware/ already) and observe otherwise, that's a bug (please let us know). I think you're misunderstanding how Brave's anonymity works. We don't rely on something like k-anonymity where we hide users behind some common cohort ID. Suffice it to say, we're not big fans of FLoC: https://brave.com/why-brave-disables-floc/ https://brave.com/why-brave-disables-floc/. Brave's anonymity is based on the inversion of the flow of data. Rather than collecting information about users, Brave transmits data from advertisers to the user's device for local scrutiny. Google is in no way moving towards the Brave model; it they are far too dependent on user data, IMHO. Brave, on the other hand, was born with a Can't be Evil mindset; every step of the way we have built the application and service to preclude abuse and overreach.
  - throwawaybutwhy 5y ago
    It may be unrelated, but this blog post and the rather lively HN discussion made me install Brave for the first time. Out of all chromes of Chrome I have sampled, Brave has the best visual polish. Best regards to your UI/UX design team.

Barrin92 5y ago

I did test out Brave a while ago and the reward system was on by default. I had to go to the settings to turn it off, and in fact this option did not sync. So whenever I installed it on a new device I had to turn it off again, and I suspect that's deliberate. I also don't think that Google shares my information with third parties, pretty sure they say explicitly they don't do that. And as to Brave's model of pooling users and preserving anonimity, isn't this exactly what Google's FLoC is? As far as I'm aware the dreaded third party cookies seem to be on their way out. I'll give Brave props for being a frontrunner on this, but that's not an inversion of Google's model, this appears to be exactly where everyone is going.

jonathansampson 5y ago
Brave Ads/Rewards is definitely OFF by default in Brave (I just double-checked, https://imgur.com/UIASmf4 https://imgur.com/UIASmf4). You're invited to enable it during the Welcome screen, but it's off by default. If you install Brave today (make sure you don't have an old profile sitting around in %localappdata%/BraveSoftware/ already) and observe otherwise, that's a bug (please let us know). I think you're misunderstanding how Brave's anonymity works. We don't rely on something like k-anonymity where we hide users behind some common cohort ID. Suffice it to say, we're not big fans of FLoC: https://brave.com/why-brave-disables-floc/ https://brave.com/why-brave-disables-floc/. Brave's anonymity is based on the inversion of the flow of data. Rather than collecting information about users, Brave transmits data from advertisers to the user's device for local scrutiny. Google is in no way moving towards the Brave model; it they are far too dependent on user data, IMHO. Brave, on the other hand, was born with a Can't be Evil mindset; every step of the way we have built the application and service to preclude abuse and overreach.
- throwawaybutwhy 5y ago
  It may be unrelated, but this blog post and the rather lively HN discussion made me install Brave for the first time. Out of all chromes of Chrome I have sampled, Brave has the best visual polish. Best regards to your UI/UX design team.