If it is an about page for a product, and not covered on the home page, I want to know things like: * what is the product for? what desires/needs does it addre

If it is an about page for a product, and not covered on the home page, I want to know things like: * what is the product for? what desires/needs does it address? under what circumstances might I use it? If it is an about page for a business, I'd like to know: * where is the business based out of? (What town or city? Certainly, what state/province/country are they in) But that is mostly to answer the question: * can they ship/provide a product to me? am I going to be charged an egregious amount of time / will it get stuck in customs? If they are offering non-physical products: * if they are offering a digital good, I don't really care where they are from * if they are offering a service (ex. they are a lawyer), I need to know that they are competent in my jurisdiction * if they are offering a digital (read: cloud-based) service, then I need to know about data privacy and retention, etc, but I'm not going to look for that on the about page. Most of the time, knowing the people behind the product doesn't make a difference to me. Those big bio pages aren't useful to me as an end user; I don't know the people involved anyway, and have only their word that they are competent. Does the product stand on its own merits, or not? If not, it doesn't matter if a team or neuroscientists stand behind it.