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The creator themselves, in a subsequent Tweet, stated their's is a reference to the comic book character (https://twitter.com/YourBoswell/status/140586327599741

The creator themselves, in a subsequent Tweet, stated their's is a reference to the comic book character (https://twitter.com/YourBoswell/status/1405863275997413384 https://twitter.com/YourBoswell/status/1405863275997413384), not the mythological character. So, no, this is in the controversy you think it is.

falcolas 5y ago
The comic book is not owned by disney. Its a Neil Gaiman version of Loki from American Gods.
- CarelessExpert 5y ago
  Is that corroborated somewhere? I dug up an archive of the product page: https://web.archive.org/web/20210409183213/https://www.redbubble.com/i/t-shirt/Low-Key-Loki-by-ChosenOfAshurha/40626220.0RKN6 https://web.archive.org/web/20210409183213/https://www.redbu... And while the design itself is ambiguous, I'll note that the t-shirt tags specifically include "marvel t-shirts" in the list, and the All Product Tags list includes "marvel" as well. That would seem to contradict the idea that this was intended to be a reference to the Gaiman character. Edit: A commenter below noted that the person's profile picture, which includes this t-shirt, clearly references the Marvel character as well: https://pbs.twimg.com/profile_images/1337356777113985024/e-asnJmh_400x400.jpg https://pbs.twimg.com/profile_images/1337356777113985024/e-a... So no, I think you're mistaken and this t-shirt was a reference to the Marvel IP.
  - falcolas 5y ago
    https://americangods.fandom.com/wiki/Low_Key_Lyesmith https://americangods.fandom.com/wiki/Low_Key_Lyesmith Marvel has never referred to their Loki (at least in the movies) as "Low Key"
    - dllthomas 5y ago
      Not in the movies. So what? Marvel is a wholly owned subsidiary of Disney, and the image above (with Loki wearing a Low Key shirt) is plainly from a Marvel comic (a little digging seems to indicate it's https://www.marvel.com/comics/collection/80467/loki_the_god_who_fell_to_earth_trade_paperback https://www.marvel.com/comics/collection/80467/loki_the_god_...). Edited to add: Note that I think there's very much a good argument to be made that this stuff does or should fall well in bound of what fans can do in referencing a work, I just think that "it's not even the same character!" is off base.

falcolas 5y ago

The comic book is not owned by disney. Its a Neil Gaiman version of Loki from American Gods.

CarelessExpert 5y ago
Is that corroborated somewhere? I dug up an archive of the product page: https://web.archive.org/web/20210409183213/https://www.redbubble.com/i/t-shirt/Low-Key-Loki-by-ChosenOfAshurha/40626220.0RKN6 https://web.archive.org/web/20210409183213/https://www.redbu... And while the design itself is ambiguous, I'll note that the t-shirt tags specifically include "marvel t-shirts" in the list, and the All Product Tags list includes "marvel" as well. That would seem to contradict the idea that this was intended to be a reference to the Gaiman character. Edit: A commenter below noted that the person's profile picture, which includes this t-shirt, clearly references the Marvel character as well: https://pbs.twimg.com/profile_images/1337356777113985024/e-asnJmh_400x400.jpg https://pbs.twimg.com/profile_images/1337356777113985024/e-a... So no, I think you're mistaken and this t-shirt was a reference to the Marvel IP.
- falcolas 5y ago
  https://americangods.fandom.com/wiki/Low_Key_Lyesmith https://americangods.fandom.com/wiki/Low_Key_Lyesmith Marvel has never referred to their Loki (at least in the movies) as "Low Key"
  - dllthomas 5y ago
    Not in the movies. So what? Marvel is a wholly owned subsidiary of Disney, and the image above (with Loki wearing a Low Key shirt) is plainly from a Marvel comic (a little digging seems to indicate it's https://www.marvel.com/comics/collection/80467/loki_the_god_who_fell_to_earth_trade_paperback https://www.marvel.com/comics/collection/80467/loki_the_god_...). Edited to add: Note that I think there's very much a good argument to be made that this stuff does or should fall well in bound of what fans can do in referencing a work, I just think that "it's not even the same character!" is off base.