Interesting but I do disagree, at least for startups. "This is exactly opposite of how it works in a typical company, where the goals come from above" They ha

Interesting but I do disagree, at least for startups. "This is exactly opposite of how it works in a typical company, where the goals come from above" They have the same problems, people joining in sales, marketing, finance, product management and all bringing in their own ideas. Often this is not managed appropriatly and just put into a backlog instead of "saying no to ideas when they would not fit with other ideas, or [..] lots of discussion to align ideas to make them fit".