It's a shame how Brave Inc. has fumbled the execution of this concept. It's a great idea in principle: users earn currency for their attention (watching ads) or

It's a shame how Brave Inc. has fumbled the execution of this concept. It's a great idea in principle: users earn currency for their attention (watching ads) or by outright purchasing it and avoiding ads, they get to choose which services they want to support and with how much, publishers get paid without slimy advertisers and GDPR headaches, while still keeping advertising in the loop but in a much more indirect and controllable way. It's brilliant. It would eventually allow getting rid of advertisers from the loop entirely with novel ways of earning currency. Of course this is a pipe dream with the modern ad-powered web. Why would tech giants have a desire to make changes that would affect their main revenue stream? Advertisers wouldn't be thrilled either. Still, I think it's the best idea that actually has some merit of working at scale to change how the web is monetized today. And we need more of those. Just maybe not executed by Brave Inc.