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> deciding which interests to send to the ad server I was looking at their media kit[0]. They link to a presentation[1] which mentions that the ads are sent to
by celsoazevedo 5y ago
> deciding which interests to send to the ad server
I was looking at their media kit[0]. They link to a presentation[1] which mentions that the ads are sent to the browser and then the browser itself picks the ones that should be shown to the user.
If this is really the case, then the browser isn't sending that information to the ad server.
[0] https://brave.com/brave-ads/assets/Brave_Media_Kit.pdf https://brave.com/brave-ads/assets/Brave_Media_Kit.pdf
[1] https://www.youtube.com/watch?v=qEj5ZiQohJc https://www.youtube.com/watch?v=qEj5ZiQohJc
- judge2020 5y agoThis wouldn’t work for an ad network as big as Google’s, and would further centralize who can serve ads to users (something Google can’t get away with like Brave can).
- celsoazevedo 5y ago> This wouldn’t work for an ad network as big as Google’s Yeah, maybe. I was just pointing out that it doesn't send the user's preferences to a server.