>But an app isn't an everyday purchase either. Not for you, not for me; can you say that for everyone? Data plans are irrelevant. I could well point out car i

>But an app isn't an everyday purchase either. Not for you, not for me; can you say that for everyone? Data plans are irrelevant. I could well point out car insurance in the ancestor analogy. EDIT: Allow me to clarify. A phone is a decision made once. The data plan, the price of the phone, these are all taken into account at the time the purchasing decision is made. Applications are a long chain of decisions which are each approached individually.