Well I mean, yes, they want their ads to succeed (that's how they can offer a product for free). I don't think there's anything wrong with that. What matters

Well I mean, yes, they want their ads to succeed (that's how they can offer a product for free). I don't think there's anything wrong with that. What matters to me is how much data they collect and how they use it. It seems pretty clear to me that they go out of their way to collect less data, and try to be very privacy concious about it. Do you think they are lying about that? I personally don't, and the code is there for us to audit (the only closed source part of the browser is the part that guarantees it's a human not a bot viewing the ads as far as I know). So I think it's pretty safe to call them much better than Google and their revenue model is certainly a lot more stable than Firefox's.