You'd think that, but to sell it you'd have to phrase it that way in your marketing so people know what to expect. Thats what marketing is sort of about most of

You'd think that, but to sell it you'd have to phrase it that way in your marketing so people know what to expect. Thats what marketing is sort of about most of the time, managing people's expectations. There a difference between saying "our product can transfer the files you select when your laptop is stolen" and "For $20 we'll use our software to recover as much as we can." In one, a customer assumes they will get something, while in another, a customer hopes to get something. If you fail, the customer who assumed will be angry at themselves for making a false assumption, but they will take it out on you. The customer who hoped might still be angry, but not as you (unless he sees no one else getting data, then he will be angry at you for creating false hope).