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The privacy/tracking aspect of Braves Ads (which you don't have to use) seems to be way, way better than Google Adsense. It's like comparing the good ol' fixed

The privacy/tracking aspect of Braves Ads (which you don't have to use) seems to be way, way better than Google Adsense. It's like comparing the good ol' fixed "image banner + link" vs Adsense. They're both ads, but one is better than the other. And then you have Chrome sending data directly to Google, the auto logins, dark patterns, etc, which you don't get with Brave or Vivaldi.

judge2020 5y ago
I find it funny that people say this when this is pretty much exactly what FLOC is - the browser choosing your interests and deciding which interests to send to the ad server - but without the "show ads on every website and hold the profits from website owners until they claim it".
- celsoazevedo 5y ago
  > deciding which interests to send to the ad server I was looking at their media kit[0]. They link to a presentation[1] which mentions that the ads are sent to the browser and then the browser itself picks the ones that should be shown to the user. If this is really the case, then the browser isn't sending that information to the ad server. [0] https://brave.com/brave-ads/assets/Brave_Media_Kit.pdf https://brave.com/brave-ads/assets/Brave_Media_Kit.pdf [1] https://www.youtube.com/watch?v=qEj5ZiQohJc https://www.youtube.com/watch?v=qEj5ZiQohJc
  - judge2020 5y ago
    This wouldn’t work for an ad network as big as Google’s, and would further centralize who can serve ads to users (something Google can’t get away with like Brave can).
    - celsoazevedo 5y ago
      > This wouldn’t work for an ad network as big as Google’s Yeah, maybe. I was just pointing out that it doesn't send the user's preferences to a server.
varnaud 5y ago
>The privacy/tracking aspect of Braves Ads (which you don't have to use) seems to be way, way better than Google Adsense Exactly, "seems". Once again, good marketing from the Brave team. Heck, they even sponsored chess grandmaster Hikaru Nakamura on his Twitch stream.
- marvindanig 5y ago
  The ad industry isn't going away, if you're thinking of a world in the future sans ads. With the Brave's model, at least you are able to make some profit for yourself. It's not utopian, but works from a capitalist's standpoint. And a lot of real users like it!
- celsoazevedo 5y ago
  Can you target users via Brave Ads like you can with Adwords/Adsense? If I understood correctly (I might be wrong - hence the "seems"), you can't because they're not doing anything close to what Google does. I guess my point is that not all tracking or ads are the same. You can track clicks and views of a banner without profiling users across multiple sites and apps, learn all you can, and then let advertisers target them.

judge2020 5y ago

I find it funny that people say this when this is pretty much exactly what FLOC is - the browser choosing your interests and deciding which interests to send to the ad server - but without the "show ads on every website and hold the profits from website owners until they claim it".

celsoazevedo 5y ago
> deciding which interests to send to the ad server I was looking at their media kit[0]. They link to a presentation[1] which mentions that the ads are sent to the browser and then the browser itself picks the ones that should be shown to the user. If this is really the case, then the browser isn't sending that information to the ad server. [0] https://brave.com/brave-ads/assets/Brave_Media_Kit.pdf https://brave.com/brave-ads/assets/Brave_Media_Kit.pdf [1] https://www.youtube.com/watch?v=qEj5ZiQohJc https://www.youtube.com/watch?v=qEj5ZiQohJc
- judge2020 5y ago
  This wouldn’t work for an ad network as big as Google’s, and would further centralize who can serve ads to users (something Google can’t get away with like Brave can).
  - celsoazevedo 5y ago
    > This wouldn’t work for an ad network as big as Google’s Yeah, maybe. I was just pointing out that it doesn't send the user's preferences to a server.

varnaud 5y ago

>The privacy/tracking aspect of Braves Ads (which you don't have to use) seems to be way, way better than Google Adsense Exactly, "seems". Once again, good marketing from the Brave team. Heck, they even sponsored chess grandmaster Hikaru Nakamura on his Twitch stream.

marvindanig 5y ago
The ad industry isn't going away, if you're thinking of a world in the future sans ads. With the Brave's model, at least you are able to make some profit for yourself. It's not utopian, but works from a capitalist's standpoint. And a lot of real users like it!
celsoazevedo 5y ago
Can you target users via Brave Ads like you can with Adwords/Adsense? If I understood correctly (I might be wrong - hence the "seems"), you can't because they're not doing anything close to what Google does. I guess my point is that not all tracking or ads are the same. You can track clicks and views of a banner without profiling users across multiple sites and apps, learn all you can, and then let advertisers target them.