Sorry for assuming it is a joke, but the IBM of today is so disconnected from the IBM of 80 years ago that I didn't think you could be seriously suggesting that

Sorry for assuming it is a joke, but the IBM of today is so disconnected from the IBM of 80 years ago that I didn't think you could be seriously suggesting that the modern company advertising is some how an immoral act. >Whether or not the actions of UEFA and Coca-Cola are morally equal to IBM's role in the Holocaust is a different question But that wasn't why I objected. You are not just comparing EUFA, Coke, and IBM, you are comparing those to one of the architects of the Holocaust. Maybe that isn't your intent, but it is what you are doing by directly referencing Arendt. I probably wouldn't have even said anything if you didn't call specific attention to the fact that you knew the origin of the phrase and still went forward with an analogy that working for Coke is like working for the Nazis.