I wonder what the production cost of this is compared to a "traditional" heatsink. It looks like it would require more metal, but I'm not sure. I don't know if

I wonder what the production cost of this is compared to a "traditional" heatsink. It looks like it would require more metal, but I'm not sure. I don't know if it would require more precision in the construction process, but this smells like it will be more expensive. It might not replace stock CPU coolers, just high-end ones. Certainly at first that'll be the case. It looks like the benefit of this over other high-end coolers (i.e., water cooling) is that it can be a drop-in replacement for them. It doesn't seem to require special parts, knowledge, or tools to install. It could be installed as easily as a normal CPU cooler. The reduction in electricity costs is exciting for businesses (consumers don't care about a 7% electricity reduction). That it doesn't get clogged with dust is also very useful in the long run: less maintenance. I'll be more excited when this is in production, even at a high cost. Let's hope it gets there.