Calling it "always play catch-up" is unfair. It's really "See an existing product and try to execute it better" with catch-up as the first phase. And oftentime

Calling it "always play catch-up" is unfair. It's really "See an existing product and try to execute it better" with catch-up as the first phase. And oftentimes when they do play catch-up they certainly don't have to for long. If anything, for the first three any catching up to do is going to be the other way around.