The banality of evil is not limited to extreme evil. Nevertheless, Coca Cola's product certainly has a body count. Refined sugar is poisonous in the first pl

The banality of evil is not limited to extreme evil. Nevertheless, Coca Cola's product certainly has a body count. Refined sugar is poisonous in the first place, certainly in the quantities Coca Cola sells it in, and Coca Cola also adds caffeine to make their product even more addictive. And why does Coca Cola want to associate their product with athleticism so badly? Because their product has developed a well earned reputation for being unhealthy, and they want to whitewash that reputation. They want to use athletes particularly because athletes are often role models for people in the domains of fitness and nutrition. There is evil to be found in Coca Cola's business model, and therefore, it is appropriate to invoke the banality of evil to explain it.