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Old marketing trick. Patagonia and Keen send freebies and coupon codes to their influencers, the forest service.
by clircle 5y ago
Old marketing trick.
Patagonia and Keen send freebies and coupon codes to their influencers, the forest service.
- iudqnolq 5y agoI suspect you're referring to > The Patagonia Pro Program is a membership program for qualified outdoor professionals, environmental grant recipients, and outdoor industry partners. The forestry service is a very strange example to call out because their employees aren't at all prominent and most well-off consumers will visit national/state parks instead of national forests (which are awesome, but much lower profile) so I doubt many of them ever see forestry service people wearing the gear.