I feel like this being in the open is par for course nowadays. Sponsors, and indirectly through the broadcasters, hold enormous power over modern sports. Coca-C

I feel like this being in the open is par for course nowadays. Sponsors, and indirectly through the broadcasters, hold enormous power over modern sports. Coca-Cola is spending some millions of dollars on this campaign, and it’s a bad look when the players actively diminish their product. Ronaldo is one of the most popular players in the world, if not the most, and kids look up to him. They can’t have this, and I’m sure execs were immediately calling their buddies at UEFA. I side with Ronaldo, drink more water and not the sugary stuff.