It's the sheer aggression in their advertising that they introduced recently. There are memes that you have 2 ads every video, and that is closer to reality tha

It's the sheer aggression in their advertising that they introduced recently. There are memes that you have 2 ads every video, and that is closer to reality than parody these days. My touchstone for excessive advertising is a Polish TV station called Polsat, which often had very good programming but also lots and lots of ads. We often joked that Polsat programming was "all ads, sometimes broken up by a few minutes of actual TV". It wasn't quite that bad, but it was true that you would get just under ~10 minutes of adverts per every 15-25 minutes of programming. YouTube exceeds that ratio, these days. And when that happens, I'm almost positive it's time to start packing your toys and looking for a different source of entertainment.