In our case, it's more just an intermediate state between "crushing it" and "failing". We had a product that was working for a subset of engineers, but was runn

In our case, it's more just an intermediate state between "crushing it" and "failing". We had a product that was working for a subset of engineers, but was running into structural and scaling problems. Simply put, it was (sort of) "crushing it" but was foreseeably not going to keep doing so. At that point, you can either keep going with what you're doing (and run into an inevitable wall later on) or you can foresee the future problems and pivot before they become unmanageable (which is what we did). Relatively few startups find their final model from minute one.