Property and casualty insurance. Work with the brokers (and reinsurers if possible) and go after the carriers. Follow the Zillow model instead of Zenefits. Ed

Property and casualty insurance. Work with the brokers (and reinsurers if possible) and go after the carriers. Follow the Zillow model instead of Zenefits. Edit, more: Businesses want to work with established P&C brokers, and brokers have ensured (in most states) that they have to anyway. Provide the right data-driven SaaS tool that gives brokers the power to sell/renew better. Offer it for free unless it converts but require reporting conversions, then charge a percentage. You could call up brokers and they would all try it out. Then focus on solving boring, mostly statistical, problems in an elegant way behind the scenes.