I have found that, especially in the cloud with the many SAAS, IAAS, and PAAS offerings there, people end up implementing some kind of poorly thought out CQRS/E

I have found that, especially in the cloud with the many SAAS, IAAS, and PAAS offerings there, people end up implementing some kind of poorly thought out CQRS/Event Bus architecture because these offerings naturally lead that way. Attempting to bring some order to it by actually applying these patterns in a structured way is met by something like "that seems complicated" or "we'll never need it" or "why would we keep a log of all of our events"? If you're doing distributed cloud event based systems these are sane ways to go about it. I contend though that usually you can get away with a series of big fat SQL databases until you're well into the billion in revenue a year club.