> if you’re not exposed to those sources you’re exposed to DDG instead, so are you saying they have somehow more moral grounds to stand on when it comes to not

> if you’re not exposed to those sources you’re exposed to DDG instead, so are you saying they have somehow more moral grounds to stand on when it comes to not sharing user data with others given that they see no problem with taking Google data and semi-packaging it as their own in the first place? It's all about aligning your goals with the interests of the company. DuckDuckGo has built their business around being a privacy-focused search company. It is not in their interest to ruin that brand (and their company). Google is built on showing you ads and giving you free stuff in return (which requires they collect a lot of information). So yes, I think it's better (and quite natural) to trust DuckDuckGo a lot more than Google when it comes to privacy.