>Please, Amazon, verbatim matches should go first. Then do the AI thing. I don't think so. If I search for "animal books" I probably want popular books about

>Please, Amazon, verbatim matches should go first. Then do the AI thing. I don't think so. If I search for "animal books" I probably want popular books about animals, not a low rated product with the exact name "Animal Books." Besides, that makes it highly game-able, no? What if I title my book Horror or Sci-fi? Its not as simple as you say.