Agreed. Also the mediums of old are what drove classic ads. When you can only fit so many full page, expensive, color ads in a magazine... yes putting more time

Agreed. Also the mediums of old are what drove classic ads. When you can only fit so many full page, expensive, color ads in a magazine... yes putting more time and money into it makes sense. The closest remaining "old ways" are Super Bowl ads. This article-ad also doesn't show how junky newspapers used to look with the 90% of "other" ads. Or how about old magazines like PC Magazine absolutely stuffed with low quality ads (though I kind of miss that).