I think this comparison is slightly exaggerated, as people experience social networks in a completely different way. Going into using Google+, I expected it to

I think this comparison is slightly exaggerated, as people experience social networks in a completely different way. Going into using Google+, I expected it to have the look and feel of other Google products that I use and enjoy. I was not disappointed. A beverage company does not have to worry about UX. All it has to do is make the product look like something you want to consume.