This is my battle-proven (tired and true) checklist for what I call targeted pages. (Pages that are entry pages for users, mostly via organic Google traffic) ht

This is my battle-proven (tired and true) checklist for what I call targeted pages. (Pages that are entry pages for users, mostly via organic Google traffic) https://www.dropbox.com/s/zfwd331ehrucgw4/targeted-page-checklist.pdf?dl=0 https://www.dropbox.com/s/zfwd331ehrucgw4/targeted-page-chec... And these are the URL rules I use. Whenever I make any compromise on them or change the priority, I regret it down the road. Nr 1 and nr 2 are directly taken form the OP article. URL-rules - URL-rule 1: unique (1 URL == 1 resource, 1 resource == 1 URL) - URL-rule 2: permanent (they do not change, no dependencies to anything) - URL-rule 3: manageable (equals measurable, 1 logic per site section, no complicated exceptions, no exceptions) - URL-rule 4: easily scalable logic - URL-rule 5: short - URL-rule 6: with a variation (partial) of the targeted phrase (optional) URL-rule 1 is more important than 1 to 6 combined, URL-rule 2 is more important than 2 to 6 combines, ... URL-rule 5 and 6 are always a trade-of. Nr 6. is optional. A truly search optimized URL must fulfill all URL-rules.