The App Store profits and user privacy are two different issues. It's not all doublespeak: Since an i-device is restricted to Apple's app store it's Apple who

The App Store profits and user privacy are two different issues. It's not all doublespeak: Since an i-device is restricted to Apple's app store it's Apple who can make the call what kind of app behaviour is permitted. They communicate this very clearly and sell devices where the user can expect apps don't try to deceive them. (yes, this is fallible, but the App store is curated and offenders can be and are removed). Allowing sideloaded apps will make it very easy to break these promises since users don't read the small print and will install whatever social app their friends are using. Already Facebook has expressed disagreement about the new app privacy labels, so I fully expect them to jump to sideloading as soon as Apple allows this (or is forced to allow this). Consequence is users have no choice then to install Facebook apps from a non-privacy respecting source since there will be no messaging apps with privacy guarantees on the app store. At the least Facebook will have more leverage to press for less user protection. I see this as a loss for users (like myself). I like having at least a bit of privacy protection and until there are other ways to guarantee this I will accept the App store model as the lesser evil.