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The article started off strong, the classic ad content was pretty interesting and made it clear how much thought, consistency, and refinement was put into those
by aeternum 5y ago
The article started off strong, the classic ad content was pretty interesting and made it clear how much thought, consistency, and refinement was put into those classic ads.
I was expecting a call to go back to the basics, a claim that they're an ad agency that will put the same amount of effort into their campaigns that those classic ad agencies did decades ago.
Instead: We're creating a fancy clip-art gallery for company logos to be used by creators. And if you don't like their content, just force them to delete it via a simple DMCA takedown!
- carlivar 5y agoAgreed. Also the mediums of old are what drove classic ads. When you can only fit so many full page, expensive, color ads in a magazine... yes putting more time and money into it makes sense. The closest remaining "old ways" are Super Bowl ads. This article-ad also doesn't show how junky newspapers used to look with the 90% of "other" ads. Or how about old magazines like PC Magazine absolutely stuffed with low quality ads (though I kind of miss that).