3 ms·

I hope everyone else sees the irony here - this whole article is an ad. It's "content marketing" and it's just as bad as all those other crappy ads. Actually pr

I hope everyone else sees the irony here - this whole article is an ad. It's "content marketing" and it's just as bad as all those other crappy ads. Actually probably worse cause it takes up so much of your time before you realize what it is. As for the content, it's another great example of "The old web is dead" trope. There's tons of fantastic advertising designs - more in volume than ever before! [1] But there's also 10000x more crappy ads than there were before. Previous years crappy ads were all just walls of text I'd bet the ratio of good design to bad/no design in advertising is probably about the same as always. [1]https://www.designrush.com/trends/magazine-ad-design https://www.designrush.com/trends/magazine-ad-design [2]https://www.thoughtmedia.com/print-advertising-in-2019/ https://www.thoughtmedia.com/print-advertising-in-2019/

aeternum 5y ago
The article started off strong, the classic ad content was pretty interesting and made it clear how much thought, consistency, and refinement was put into those classic ads. I was expecting a call to go back to the basics, a claim that they're an ad agency that will put the same amount of effort into their campaigns that those classic ad agencies did decades ago. Instead: We're creating a fancy clip-art gallery for company logos to be used by creators. And if you don't like their content, just force them to delete it via a simple DMCA takedown!
- carlivar 5y ago
  Agreed. Also the mediums of old are what drove classic ads. When you can only fit so many full page, expensive, color ads in a magazine... yes putting more time and money into it makes sense. The closest remaining "old ways" are Super Bowl ads. This article-ad also doesn't show how junky newspapers used to look with the 90% of "other" ads. Or how about old magazines like PC Magazine absolutely stuffed with low quality ads (though I kind of miss that).

aeternum 5y ago

The article started off strong, the classic ad content was pretty interesting and made it clear how much thought, consistency, and refinement was put into those classic ads. I was expecting a call to go back to the basics, a claim that they're an ad agency that will put the same amount of effort into their campaigns that those classic ad agencies did decades ago. Instead: We're creating a fancy clip-art gallery for company logos to be used by creators. And if you don't like their content, just force them to delete it via a simple DMCA takedown!

carlivar 5y ago
Agreed. Also the mediums of old are what drove classic ads. When you can only fit so many full page, expensive, color ads in a magazine... yes putting more time and money into it makes sense. The closest remaining "old ways" are Super Bowl ads. This article-ad also doesn't show how junky newspapers used to look with the 90% of "other" ads. Or how about old magazines like PC Magazine absolutely stuffed with low quality ads (though I kind of miss that).