I think you need to be careful not to assume that all customers are enterprises with committees. In fact, I'd argue that it's dangerous for a non-enterprise en

I think you need to be careful not to assume that all customers are enterprises with committees. In fact, I'd argue that it's dangerous for a non-enterprise entity to target enterprise customers at all; you may as well try to sell your English novel to the Chinese. A lot of people a lot smarter than me have written extensively on this, but none better than Joel. http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html http://www.joelonsoftware.com/articles/CamelsandRubberDuckie...