No they are not making the choice. There is way too little information to make that choice. Which chicken package tells you how many weeks the chicken lived? A

No they are not making the choice. There is way too little information to make that choice. Which chicken package tells you how many weeks the chicken lived? And this type of demand is pretty inelastic. You can make a pound of chicken 25 cents cheaper or expensive an demand won't budge at all. What you are subscribing to is market fetishism - something that works only in Econ 101 classrooms, not the real world. Consumers want rainforests to not be destroyed for example. But how many consumers know that they are destroyed due to palm oil production? And which customer has the ability to track down globalized supply chains when choosing an ice cream, when their kids are screaming nearby?