I think is likely the big difference. If you traveling for work.. no big deal Company may be out some money, you may be delayed for a meeting, etc etc If

I think is likely the big difference. If you traveling for work.. no big deal Company may be out some money, you may be delayed for a meeting, etc etc If you are traveling for personal... these things are not as easy to just rescheduled, push back, or change. The family likely also lost money on reservation especially if it was a "vacation package", which likely use the same excuse as Southwest so screw the family out of their money.