DuckDuckGo has shown the world that building a privacy respecting search engine is possible. It brought an alternative to mainstream tracking based search. I'd

DuckDuckGo has shown the world that building a privacy respecting search engine is possible. It brought an alternative to mainstream tracking based search. I'd like to see DDG innovate more as the product seems stale at this point. 10 years have gone by and the product hasn't evolved much, feels pretty much the same. It seems they are in some kind of contractual Bing Search/Ads dependency lockdown preventing them from innovation in search. Also, are ad-based business models really what we want from the web? On the other hand I can see them saying 'what we are doing has worked pretty well in the past, lets continue doing that".