And it's not just the web properties. Google has a functional business ecosystem addressing not only desktop and mobile software platforms, but also the hardwar

And it's not just the web properties. Google has a functional business ecosystem addressing not only desktop and mobile software platforms, but also the hardware partners to extend it worldwide. For better or for worse, Google has positioned itself as the current internet software infrastructure provider. Nobody else, neither Apple nor Microsoft is in a position to compete with them with such an extensive offering and grab as large as a market share. Facebook has a website with a serious credibility problem among mature users and growing fatigue amongst their core user base. A year from now you will not be taken seriously if you champion Facebook over Google+. And I say that as someone who has consistently derided their social offerings, although I will admit that Orkut was good for awhile.