As a European Software Product Manager in a as some would refer to as „old school company selling hardware/physical products“ (not electronic), I think the arti

As a European Software Product Manager in a as some would refer to as „old school company selling hardware/physical products“ (not electronic), I think the article misses to say that if we combine our hardware expertise with software we are very easily ahead of software only competitors. Yes, we definitively need to overcome our software problem but we have unique assets, that if accessible only in combination europe can overcome that problem. Example: High end hardware equipment, chemicals etc. we failed to have the customer facing software platform but we‘ll get there and instead of selling ads we will create combination products. Think IKEA or VW etc