4 ms·
Just run the arbitrage between 200+% incremental revenue on one side and % of customers lost + cost of customer service calls for customers who talk them back d
by fightingmonk 15y ago
Just run the arbitrage between 200+% incremental revenue on one side and % of customers lost + cost of customer service calls for customers who talk them back down to the original price. I'm pretty sure that the former will win for a business like GoDaddy.
Let's face it -- their entire checkout process is designed to generate incremental revenue and it's been optimized to balance vs. abandoned checkouts. Doesn't exactly reek of high regard for the customer. Reeks of maximizing revenue.