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And suddenly your 300m market is only 100m people

• Silhouette 5y ago
  In many cases, you never really had a 300m market in the first place. The EU membership spans a wide range of cultures, languages, traditions, economics and politics. Many products or services won't be equally attractive to customers all over the EU, particularly once you take into account the rules that mean you can't necessarily price according to what a free market would pay either.