"But upon further thought, the 404 test is brilliant. Why? Well as the CEO aptly put it, most of the time the visitors to the site blame the 404 on their own br

"But upon further thought, the 404 test is brilliant. Why? Well as the CEO aptly put it, most of the time the visitors to the site blame the 404 on their own browser, connection, or service provider anyway." I think this is a faulty argument, since you know most users will hit refresh and realize it is your site after about 30 seconds? People are pretty familiar with this new fangled web browsing on those interwebz now...