A catalyst towards proper price discovery and liquidity. These are correctly aligned incentives. If the entire market doesn't care, as it shouldn't, then its m

A catalyst towards proper price discovery and liquidity. These are correctly aligned incentives. If the entire market doesn't care, as it shouldn't, then its merely informative and helps more investors be aware of the great revenue printer. If the market freaks out because they think others will freak out, those traders are the stupid ones and Hindenburg played the gullible people. From what I read, the money losing company will likely have some brand conscious companies disassociate, while the money winning company will continue printing revenue.