I'm not sure this one matters to me much. It's something you spew into the public space, and they're just recording the name and where it is. To me it seems n

I'm not sure this one matters to me much. It's something you spew into the public space, and they're just recording the name and where it is. To me it seems no different than your address, or if your door is a certain color, or the color of your house. Zillow likely has a picture of the front of your house if you're in one, and a bunch of other info about it as well. Changing the SSID to prevent them collecting the info is sort of like hanging a big sign that says "no pictures" to prevent services from taking pictures of your house. It's a little ridiculous to have to do that, but it's also a little ridiculous to expect that people are going to ignore what is publicly visible. Honestly, I'm a little impressed that Google lets you opt out (and Microsoft apparently as someone noted, although with a different suffix).