They don't claim it's anything more. From their website: """ 1. "Isn't this just a gimmick to promote a startup?" Yes, of course, FightAndroid.org is intended

They don't claim it's anything more. From their website: """ 1. "Isn't this just a gimmick to promote a startup?" Yes, of course, FightAndroid.org is intended to help a startup (Paybuyer) – a startup that will indeed damage Google's AdWords and Android if it succeeds. To see why, view this PowerPoint presentation given to RIM executives in late March. """