What is a product if not the sum of its features? Features aren't extraneous things, they are what your product actually does. This article strikes me as one b

What is a product if not the sum of its features? Features aren't extraneous things, they are what your product actually does. This article strikes me as one big platitude to be honest. Yes, simplifying your interface and creating well defined interactions are very good things. Yes, your product will be better (and more successful) as it gets easier to use. I agree with that, but that doesn't mean stripping away functionality is always the right approach. Most here would agree that the iPhone is a pretty functional device. Its hardly "simple". It does a ton of things really well. It's not that the device has stripped away features, it's that they have implemented all of those features really well. I guess I'm saying this: don't blame features for terrible UX. Blame poor engineering. edit: I also want to address this: You’ll never win on features against a market leader* This might be true, but not always. Often you can clearly differentiate your product at some low level, but you still have to build out a commiserate feature set to satisfy customer needs. In the end you have a better product, but adoption is slowed until you achieve feature-level parity (at least on certain core features).