Makes sense to me. I remember a wonderful article in HBR (http://blogs.hbr.org/cs/2011/04/make_your_competition_irreleva.html http://blogs.hbr.org/cs/2011/04/ma

Makes sense to me. I remember a wonderful article in HBR (http://blogs.hbr.org/cs/2011/04/make_your_competition_irreleva.html http://blogs.hbr.org/cs/2011/04/make_your_competition_irrele...) that made a similar point. I think the one main point is: if you compete on features (and please don't argue semantics), even if you succeed, it'll likely only be by a small margin, and you'll have to keep reinvesting into your product, inhibiting or denying it from evolving into a cash cow.