I never understood why. Look at Snapchat: when it was just 1:1 messages that disappeared people got that. People liked it, used it, tried to get their friends o

I never understood why. Look at Snapchat: when it was just 1:1 messages that disappeared people got that. People liked it, used it, tried to get their friends on it, and so-on. Now it’s instagram, so why not just use instagram? By moving away from their market differentiator they made themselves replaceable.