Maybe not in the US? I mean here in Israel app-based grocery delivery to the home has been a thing since 2014. The price has been a constant (30 NIS ~9) and it'

Maybe not in the US? I mean here in Israel app-based grocery delivery to the home has been a thing since 2014. The price has been a constant (30 NIS ~9) and it's provided by all the chains. The difference is the model. Here, warehouse stores do them - meaning someone doesn't run around the store looking for products. The same person might get 15 boxes of cereal for 15 different orders and put one in each bag - rather than one person pick the entire order. The stores are profitable and tonnes of people do this. Anecdotally 100% of the people I know rely on this, with maybe 10% of those people being in tech. We also have an entire industry of two grocery chains where people do their own shopping, take full carts (unpaid) to the back and then have the items delivered later, which allows people to take public transit, amongst other things.