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How much is the scenario helped by significantly reducing the number of SKUs? e.g., customers are choosing from two toothpaste options rather than 10+?
by prawn 5y ago
How much is the scenario helped by significantly reducing the number of SKUs? e.g., customers are choosing from two toothpaste options rather than 10+?
- pbreit 5y agoCostco & Trader Joes have been massively successful by reducing SKUs.
- michaelt 5y agoDepends on the market position you're targeting. If a shopper wants milk, bread and scented candles, and you don't sell scented candles when your competitor does, they'll go to your competitor for candles and pick up their milk and bread at the same time. So if you want to get a customer's main weekly shop, you can't cut your range too far. Of course, there's a space in the market for gas station convenience stores with a smaller range, higher prices, great convenience and no aspiration to get the customer's main weekly shop.