This is exactly right. The contrast that piqued my interest was something like knobby tires on a heavy bike that spent its life on the street. Turns out people

This is exactly right. The contrast that piqued my interest was something like knobby tires on a heavy bike that spent its life on the street. Turns out people value comfort (here, seating position and long suspension travel), but those things only seem to sell with a rugged aesthetic. Balancing these needs is something of a Hard Problem, so it's interesting to watch this play out throughout the industry.