It doesn't really matter what the customer is willing to pay. Its all about how many people are willing/able to do the job vs how many people need the job done.

It doesn't really matter what the customer is willing to pay. Its all about how many people are willing/able to do the job vs how many people need the job done. If you offer to pay 10x the price but the company is still able to find someone at the same pay, the company or management will take the extra.