http://www.neurosciencemarketing.com/blog/articles/apple-fanboy-religious-fanatic.htm http://www.neurosciencemarketing.com/blog/articles/apple-fan... is quite i

http://www.neurosciencemarketing.com/blog/articles/apple-fanboy-religious-fanatic.htm http://www.neurosciencemarketing.com/blog/articles/apple-fan... is quite interesting in this regard. I know its focused on Apple users, but I wouldn't be surprised if you get similar results by putting evangelists for different platforms through the experiment.