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Hi Jason, nice site and congrats on the numbers. I consider the design community to be tightly knit, and it seems you've tapped it well from your viral convers
by teadrinker 15y ago
Hi Jason, nice site and congrats on the numbers. I consider the design community to be tightly knit, and it seems you've tapped it well from your viral conversion numbers. How do you see this business scaling up and avoiding a ceiling in the near future once you saturate on that design community?
- betashop 15y agoThanks. Appreciate the comments. We agree that the social nature of the design community has really helped spur our growth. Our viral coefficient is off the charts for an e-commerce site. A lot of that has to do with people loving to share their latest design inspiration/find. We think this will scale up nicely because everyone aspires to have good design. Not everyone is a design junky but everyone likes to have some design in their life. Apple is a great example of a brand that has capitalized on that. Also Target, Ikea, etc. For many, design is a lifestyle. That will always be our core audience. But for the mass consumer, making design objects approachable and affordable is a huge market.