Excellent point! When a technology becomes more efficient it goes from being something useful to something game-altering (literally). There's a good analogy to

Excellent point! When a technology becomes more efficient it goes from being something useful to something game-altering (literally). There's a good analogy to professional road cycling. Before Lance Armstrong, of course cyclists did drugs and tried to gain ever dietary/fitness/metabolic advantage they could through experimentation. But then we got well-funded and systematic methods to measure the effects of the cheat, methods to cleanly implement the cheat at the professional level, and methods to bully everyone on the team into compliance...